How I Built This with Guy Raz cover image

UNTUCKit: Chris Riccobono

How I Built This with Guy Raz

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Launching a New Shirt Brand: The Untucked Revolution

This chapter explores the inception of a shirt brand designed for the untucked style, highlighting the challenges faced in sourcing materials and navigating the fashion landscape of 2011. It offers insights into the entrepreneurial journey and the changing dynamics of the clothing industry over the years.

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