What if the reason planning never seems to stick isn’t your willpower, your discipline, or your color-coded calendar… but your identity? In this episode, I’m joined by subconscious success alchemist Mindi Heubner for a conversation that will completely shift how you approach the new year — especially if you’re tired of setting goals that look good on paper but fall apart in real life.

Mindi breaks down why traditional planning still leads so many women straight into hustle, burnout, and over-responsibility… even when we think we’re choosing ease. We dig into the real drivers behind your habits, why your subconscious identity always wins, and how to step into the calm, confident CEO version of you who plans sustainably — not stressfully.

If you want 2026 to feel different, more grounded, and more you, this episode will help you release the pressure, rewire the patterns that keep you stuck, and plan from your true capacity — not unrealistic expectations.

Today you’ll hear:

02:48 – What “life-first business” looks like for Mindi this season — and how identity creates capacity
04:36 – The pressure of December, why reflection triggers your inner critic, and how to plan without hustling
06:53 – Why traditional SMART goals miss the mark when your subconscious identity isn’t aligned
09:28 – How to recognize the identity patterns driving your habits: the Prover, Performer, Over-Responsible One, and Chameleon
12:38 – How to shorten the identity gap and plan for 2026 from who you’re becoming, not who you’ve been
15:12 – What fear of success actually sounds like — and simple ways to prove to your brain that growth is safe
20:03 – Why “how you do one thing is how you do everything” needs a rewrite — and what’s actually true
22:58 – The biggest red flag in year-end planning and how to shift into a self-led, sustainable approach
25:41 – How 1% identity shifts create the biggest results (plus the tiny change Mindi is making herself)

CONNECT WITH MINDI:

Website: mindihuebner.com

Instagram: @mindihuebner

FREE Identity Quiz: mindihuebner.com/ceoquiz

🔗 LINKS MENTIONED:

👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

🔗 FREE RESOURCES:

https://www.hollymariehaynes.com/workwithme

Futbol W: Emma Hayes Joins the show

ESPN FC

2025 U.S. Team Review and January Camp Importance

The AI-powered Podcast Player