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785: What Is a National Dish With Anya von Bremzen and Argentina’s National Drink, Mate
The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters
The Pizza Effect in Italy
The term pizza effect was coined by a Hindu scholar. It actually described yoga, because yoga was like no big deal in India,. And then it really took off abroad. So here you have something that's scorned, misrepresented, but gets valorized abroad. People fall in love with it outside of the country. And it gets sort of re-infused and repatriates back to Naples, imbued with a new sense of pride.
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