How to Avoid the Downsides of Fixating on Competitors

We have our ideal method, which is the head-to-head evaluation where we have people go through one product and then the IBM product. But then sometimes due to like you said, like cost or legal restrictions or something like that, we have to do the alternative method - recruit people who use competitor products. With the first method, we don't have to be as specific about the competitors that they use. In fact, it's probably better if they haven't used either. It's also the next time use of both. So yeah, I mean, this is just one method among many. And we typically do a lot of other studies. This isn't like a very, this

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app