3min chapter

Nir And Far: Business, Behaviour and the Brain cover image

How Products Shape Our Mindsets and Change Our Reality - Nir And Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Mind Sets and Psychological Effects

Researchers found that if you have the mind set that stress is debilitating, you're more likely to notice and focus on your negative symptoms of stress. In the same study, participants who saw stress as detrimental had a lower mood than participants with the minds shet that stress is enhance. Our families, culture and the products we use all mould our mind sets. When we expect to feel better, body feels better, even if we're getting a sham treatment.

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