Navigating YouTube's Challenges

This chapter examines the challenges faced by a major social media platform, particularly YouTube, in managing public perception and content moderation amid political misinformation. The discussion highlights the platform's evolving relationship with its creator base, contrasting its strategies with traditional media and analyzing the impact of key figures within its ecosystem. Additionally, it explores regulatory changes, the significance of YouTube for Google, and speculates on the platform's future amidst ongoing challenges in content policies and misinformation management.