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Cainiao's Big Growth Despite an Uncertain Strategy. An Example of Alibaba’s Management Playbook. (256)

The Tech Strategy Podcast

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Navigating the Uncertainty of Logistics Business Models

This chapter explores the transformation of a logistics company within the dynamic e-commerce environment, focusing on the blurred lines between logistics and technology. It highlights the challenges faced by major players in defining their roles while adapting to increasing demand and emphasizes the need for customer value and operational flexibility.

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