How to Tell a Story to a Sales Team

Sales people have been onto this for years. Sales and people who work in development for nonprofits, basically, they have a long history of training in storytelling. And what they know is that when they tell stories to people on the other end, the stories grab them in and they're more likely to close a sale. That's why I'm trying to figure out how to illustrate this in a way that you could go back home and think, how do I make my boss a hero? Because that's ultimately what you're also doing.