The Evolution of Personal Branding in Tech

This chapter explores the evolution of personal branding among tech leaders, highlighting a shift from casual attire to bold fashion choices that reflect authenticity and individualism. It delves into the public personas of figures like Zuckerberg and Bezos, analyzing how their transformations align with broader cultural movements and personal aspirations. Additionally, the chapter discusses the rise of a popular newsletter blending social commentary and journalism, underscoring the opportunities within the changing media landscape.