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How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
Marketing Against The Grain
Is There a Difference Between Category Leader and Category Creator?
Red Bull, Nike and Lulu Lemon are pioneers who redefined categories. You cannot be a cult brand if you just enter an existing category and run a better kind of playbook there. Stay tuned for future episodes on the Cold War's because Pepsi and Coke may have actually created each other.
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Discover
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