Building a Coffee Brand for Positive Global Impact

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The guest discusses their transition from video games to selling coffee and their focus on creating a positive global impact. They highlight their collaboration with the Carrico Group to establish a new coffee brand that shares profits with farmers in Uganda, challenging the claims of companies like Starbucks and advocating for equitable treatment in the supply chain.

Blaine Graboyes shares his insights on what it takes to innovate and stay ahead in the technology, media, and gaming industries. As a category pioneer and inventor with nearly 30 years of experience, he discusses his approach to launching and commercializing innovations, and how he continues to push the boundaries with his work. Graboyes also shares his thoughts on the importance of creativity and risk-taking in achieving success.

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