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Rita McGrath and Roger L. Martin on the Nature of Competitive Advantage

Thinkers & Ideas

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Is the Basis of Competitive Advantage Different?

Is the basis of competitive advantage different now than it was 20 or 30 years ago? So i let me give you a straw man. I mean, my reading of hennson and porter was that essentially they were talking about variance of scale advantage. But many large scale companies who are in the ashbin of history now had huge scale and didn't invest in thinking about what was next for the ive eesting roge.

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