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Control Through Communication: The Rise of System in American Management

New Books in Business, Management, and Marketing

CHAPTER

The Origins of the Genre Concept in English

In the controlled through communication, I was working with a relatively non-theoretical view of genre. A more common sense, you know, if it looks like a duck and quacks like a duck. That kind of, I know a genre when I see one. And so there's a bunch of stuff I want to unpack in what you just said, which is totally fascinating to me.

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