The Redux Diet Seminars Quote UnQuote Are Designed to Sell Redux

Part of what they do, this is a thing that I got really hung up on. They define their ideal customer and they talk about it internally as Roxanne Redux is the name. Part of their marketing strategy is that they do these roadshow of diet seminars quote unquote that are designed to sell Redux. The interesting thing about the Redux seminars is that they have all of all the facilitators are sales reps, but they all wear white lab coats.