2min chapter

Deep Dive with Ali Abdaal  cover image

How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann

Deep Dive with Ali Abdaal

CHAPTER

Is There a Starbucks of the World?

This episode is sponsored by Brilliant, an interactive platform with online courses in maths, science and computer science. The first 200 people to hit that link will get 20% off the annual premium subscription. To what extent are independent coffee shops concerned by the costas and the Starbucks of the world?

00:00
Speaker 2
To what extent are independent coffee shops concerned by the costas and the Starbucks of the world? We're going to take a very quick break to introduce our sponsor for this episode who is brilliant. I've been using Brilliant for the last few years and they're a fantastic interactive platform with online courses in maths, science and computer science. My personal favorites are the computer science courses. I think they're absolutely fantastic. And when I was initially applying to med school, I was actually torn between applying to medicine and applying to computer science. And I ended up going with medicine in the end, which I really don't regret. But there's a big part of me that really wanted to continue learning the stuff around computer science, continuing to understand how coding works. And the courses on Brilliant have given me that foundation in computer science, which I didn't have before. The courses are really fun, engaging and interactive. And the way they teach you stuff is based on very first principles thinking, like they'll teach you a concept and then they'll take you through interactive exercises to actually help solidify your understanding of that concept. And it's pretty cool because they're always updating the library with new courses. For example, there's one they've just released called everyday maths, which is kind of like a visual exploration of the maths that we use in everyday life. Like for example, fractions and percentages and putting them in a context that makes it very understandable. And certainly very different to the kind of boring way that I was taught maths when I was in school. The courses and lessons are particularly good. If you have a busy life with lots of stuff going on, because they really teach you the stuff in bite-sized chunks. So you can always return to a course at a later day if you don't have time to do it in one sitting. If any of that stands up your straight, then do head over to brilliant.org forward slash deep dive and the first 200 people to hit that link, which is also going to be in the video description and in the show notes, will get 20% off the annual premium subscription. So thank you so much to Brilliant for sponsoring this episode. Not hugely unless they're in most
Speaker 1
independent C other independence's competition. By and large, they are trading on the idea that you're buying from them something of higher quality, made with better ingredients, made with more care. Costa is trading on its convenient and relatively inexpensive. That's a different audience who is prioritizing one thing over another. Independence are more focusing on space, experience. It should be a nice place to go and hang it. Right, it's important. You want to be in a space for an hour.
Speaker 3
It should be a nice space. I don't particularly enjoy
Speaker 1
being in most chain coffee shops for an hour. I don't like the space. They want me to move on. They need me to move on because that's part of the business model. Whereas I think it's different in independent businesses.

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