The Importance of Attracting Clients

Every single client engagement I've had has felt like an unrepeatable anomaly. The kind of clients you tend to get by those methods tend not to be great clients. If you just go out into the world and say who needs software the likelihood that that person is going to uh already be interested in using the same tools and technologies are very low. You're probably going to get them from 81 percent to 82 percent effectiveness if they're super duper similar to you already.