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Nintendo's Origins
Acquired
The Toy Industry Is Not New
Atari made so many of these ET games that they jointly developed with Universal. Steven Spielberg himself was involved in approving the concept of, yes, let's turn ET into a game. They didn't want people discovering the buried games and then reselling them for cheap. This is just how the toy industry works. You make as much money out of it as you can before the fad the kids move on or generation changes.
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