The Importance of a Good Mission Statement

Bray: Is it necessary to write out all these rules for your company? And that was kind of the question I was left with after, after reading the book. We did a full episode actually on Malcolm Gladwell's outliers where we discussed that 10,000 hour rule and some of Anders Erickson's critiques of Gladwell's appropriation of his research. So that may be interesting, interesting for some listeners as well as one of the first books we actually did.