The Subscription vs. Advertising Dilemma

This chapter examines the contrasting subscription model and advertising revenue within the tech industry, spotlighting the struggles of creative professionals in the era of generative AI. It discusses the undervaluation of creative work, the impact of mediocrity on visibility, and the need for improved metrics in evaluating effectiveness. The chapter also touches on the evolution of advertising formats and Google's challenges in integrating AI, raising concerns about engagement and authenticity in marketing strategies.