The fundamentals are what they are - fundamental

In this week's Catalyst Sale podcast we start with Zig Ziglar, and the foundational sales skills he shared with others. We then transition into a discussion around other thought leaders from past and present that have shared ideas and concepts that help improve performance. We wrap up with a request of our audience. We ask the audience to share the names of today's thought leaders that they listen to, read, and those they would like us to engage with.

Some Zig Ziglar Quotes discussed, include the following.

Your Attitude, not your aptitude, will determine your Altitude - Ziglar
You can have anything you want in life if you help others get what they want in life - Ziglar
If you can dream it, you can achieve it - Ziglar

Questions addressed

How do the timeless classics impact development today?
How important is it to look back to the fundamentals of selling?
How did you cut your teeth in sales?
Who are the new leaders in this type of content?
Community Question - who do you recommend?

Key Takeaways

Give proper credit
If you do not go back and sharpen the saw, you increase your risk
Refer back to the timeless classics as a method to sharpen the saw & stir the paint
Ask the leaders in your organization for their thoughts on the fundamentals that have helped them get to where they are today. Ask them for their story.
Zig would not take 100K for his cassette player if he could not replace it - what are some of the things you would not give up for 100K, if you could not replace them?
Don't just look at the data - ask your team questions
Conceive, Believe, Achieve

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.

Sales is a Thinking Process.

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