5min chapter

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

Gokul Rajaram: The Super Angel on Speed, Small Teams, Product Management, and the S.P.A.D.E. Decision Framework

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

CHAPTER

How to Change Customer Behavior Using No Code Tools

A feature launch is basically an experiment. Some of the fastest best ways to get directional input on the hypothesis efficacy is by using essentially even manual stuff without any tools where you can have either the product person or the ops person, whoever it is, just like email customers and just manually do stuff. They call it concierge testing or smoke screen testing or visitor loss testingwhere it's just a person behind,. might look like a product, but it'sjust a person. No code, exactly, no code tools, exactly people.

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