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12min chapter
Visa
Acquired
The Power of the Name Visa
This chapter explores the significance of the name Visa and how it was chosen through an internal contest. It emphasizes the universal recognition and understanding of the name in multiple languages, highlighting the importance of the Visa brand. The chapter also discusses the co-branding strategy of Visa and its contribution to their global growth as a payment card network.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode