Mattress Mac's $10 million bet had no downside and almost unlimited upside. He wrote a book on his business style called, quote, always think big. Over 400 startups have tested and built ideas through our program. Come build with us at gettekelbox.com.
Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big.