Can I just tell you, we talk about expensive watches all the time, but this is something special.

Yes. So this is a Grubel 4C Handmade One Watch. I wrote about this watch in 2019 when it first came out, and we put it in Business Week because it was so unusual. 95% of it is made by hand, including tiny, tiny, tiny wires that are the springs that make watches work. I mean, it's incomprehensible to me how they do it by hand. And so we shot it for Business Week, and there was only one because they only make like two a year, and it was very hard to get it. But this is like a total grail watch for people, and it has been since they started making it. There's only a handful in the world, and they cost almost $900,000.

Okay, a pretty penny for- Order up two or three. Oh, wait, there aren't two or three available. If you're worth more than $200 billion like Mark Zuckerberg is, you can totally do this. You know, one thing that we've noticed about Mark Zuckerberg over the last couple of years is his change in style. He's sort of embraced a different look than that. Can we say he's

getting fancy? The vibe is not fancy. I

don't know if that gold chain is fancy, but he's kind of turned into a watch guy. Yes, he has. So it's not just this that's part of his collection. He has this growing collection.

Yes. He has Patek Philippe's. He has F.P. Journe, which is another sort of cult watch collector brand, although they make a lot more of those. But these Grubel 4Cs are really only available to a very small number of people. The company as a whole only makes about 250 watches a year. Robert Downey Jr. has one. Sam Altman from OpenAI has one, a different one. We did a story about this company earlier in the year, and the headline was, these watches used to be the secret of the ultra-rich, not anymore. And it's because these tech people are wearing them, and you see them around, and they're so big, like you can't miss them. Does

it assume that Mark Zuckerberg has a deeper appreciation for really finely made watches? I mean, there are lots of watches out there that you can spend money on, but this is something else. Or is it just that he can, you know, help me understand. The response

on, I don't know Mark personally, but it makes three of us. The response on the internet from watch people is that, oh, okay, he really gets it. He understands what a very interesting, important watch is, rather than just some other watches that are just sort of expensive for being expensive. The watch nerds applaud this ownership. Well done. Well done. It's

so funny. First of all, can I just tell you, love my co-host, I never think he drinks coffee. I do.

Well, that's because I only have one cup a day at home.

And I'm finding out that it is not just your ordinary cup of coffee. You are kind of a coffee guru. You care about your devices and all of that. Not

only that, I spent about an hour cleaning the espresso machine last night. I'm not joking at all. Okay. Wow. Exactly. The machine that I have doesn't look like any of the machines inside the Pursuit section. Mine's very old school. There's this tech-enabled approach to coffee that has taken off over the last couple of years, in part thanks to some folks who've quit Apple and been like, I can make a better mousetrap. Yes, make

a better coffee filter. So we did a story for this coming new year about pour-over coffee machines. So you have an espresso machine, right? But pour-over is, for a lot of people, they like waking up in the morning. They like the ritual of making a single cup of coffee from a single filter, pouring it over slowly. And they also believe that for a normal drip coffee, this is the only way to get all of the apricots and essences of toast and whatever people say on the back. Chris, I remember what it was like before I had kids,

too.