The New York Times - A New Approach to Marketing

Hiseth: Can you decode an example where you have appealed to our jacobson's organ as a marketer? Hiseth: I can tell you that sound and light and taste all work together. Why? Because these activities go to a different part of our brain. They make us feel like we belong there. We notice things that say, people like us. And when you see the faces of people who are working in community doing this fun activity, something that was so far outside the range of something they thought they'd be doing just six months ago. That didn't happen overnight. It happened over time, bit by bit, adding tension to the mix. This is dan again