#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
The Analytics Power Hour
00:00
Optima Design
For optima designs, it gets a little tricky because you will need to pick from a set of optimality criteria. From the following list, what is the one cri ria michael should not pick from, since it is not an optimality criteria for optimal design? Is it a optimality which minimizes the trace of the inverse of the information matrix? B, optimality, which salls for the minimac solution of the ig invectors of theInformationMatrix. Se, optimalaty, which minimizesThe variance of a best linear, unbiased estimator of a predetermined linear combination of model parameters.
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