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The Risk of Referrals

Freelance to Founder

00:00

Optimizing Client Acquisition Strategies

The chapter explores the importance of tracking client referrals and the limitations of relying solely on known sources like Instagram. It emphasizes the need to adapt to audience preferences while maintaining focus on strengths. The speakers discuss the benefits of word-of-mouth referrals, using Instagram as a branding tool, and implementing personalized gifting strategies for boosting client relationships.

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