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2min chapter
Antitrust: Product Addiction (with Nir Eyal)
Rocketship.fm
Run a Refute Test, Nine Times Out of Ten
Dorothy mcgee is a psychologist, speaker and an author. She's also pretty interested in technology and social media as they impact our ability to do tat. In this episode she talks about the 'regret test' which tests whether or not people regret doing business with you. The good news is you almost never have to run these tests because if you so much as mention running them it has a chilling effect on others.
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