S02.EP04 - How to Use Curiosity, Improvisation & Intuition to Create More Value with Natalie Nixon
JUST Branding
Design Thinking
Design thinking is a problem solving process. It's 50 % ethnography and qualitative research, and the other 50% design tools like prototyping. Jacob hayan says it can be used to create tangible products as well as processes. But he warns that designers must not become "people who get to play with poste all day"
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