Brand Building With AI: Live Shopping, AI UGC & More
Sweat Equity
00:00
The Evolution of Live Shopping
This chapter explores the transformative role of live shopping in brand engagement, particularly within the streetwear market, emphasizing the shift from traditional marketing to modern platforms like TikTok. It discusses the effectiveness of real-time interactions, the logistics of content creation, and the impact of direct messaging over email. Additionally, it highlights the challenges and opportunities for brands to leverage live streaming to enhance customer connections and drive sales.
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