Built for Change cover image

Looking Ahead to the Future of Travel

Built for Change

00:00

IHG's Future Apps Are Driven by Customer Journeys

IHG's future app functionality will be driven by these insights from customers. For example, if you're an exercise nut, their app will recommend a gym with stationary bikes. The company is even starting to home in on how they could appeal specifically to the traveler who wants to learn about its history and roots.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app