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Digital Marketing Trends Update March 2023

The Digital Marketing Podcast

CHAPTER

The Problem With the Mass Automation and the Easiest Button Culture

I decided this was the case about a year ago because I started with some of my SEO projects focusing more on the user signals very much prompted by the fact that Google you know put the whole core web metrics in core web vitals. It just made sense to me like okay so Google have got Chrome Chrome is used by 60% of all web users they've got a massive focus group and actually they don't need to rely on backlinks which we for a long time it's been at all in their side. The problem is these systems are automatically doing things to your customers so brilliant they can really damage your reputation at scale yeah great that's what you're doing and you don't pay money

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