Mastering Content Creation for Engagement

In today’s episode, I chat with Justin Stringfellow (@justin.thedj 150k), a DJ who’s mastered the art of growing his social media presence across multiple platforms. Justin shares how he’s built over 100,000 followers on Instagram, TikTok, and YouTube Shorts—each with very little crossover. We dive into how he uniquely carved out his niche, focusing on helping other DJs elevate their craft and social content.

We also explore the specific types of content that work best for each platform and how Justin uses gear like Insta360 cameras and iPhones for high-quality, engaging videos. Plus, Justin breaks down how he monetized his following with a $5 monthly membership for DJs and personal coaching offers.

Whether you're looking to grow your social media or monetize your expertise, Justin's insights on scaling content, creating community, and refining your tech setup will leave you ready to take your online presence to the next level.