Human Innovation | The Jens Heitland Show  cover image

EP 105: Thinking in Frameworks - Joe Pine on the evolution of the experience economy, his books principles, seeing the world differently and more.

Human Innovation | The Jens Heitland Show

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Designing Marketing Experiences

This chapter explores the shift from traditional advertising to creating marketing experiences in order to capture attention and create a bond with the brand. It introduces the concept of a placemaking portfolio and emphasizes the importance of ubiquity in the worldwide web and worldwide markets.

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