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E098: The LTV Trap: Escape Your Broken Business Model

OPERATORS

CHAPTER

Understanding 'Friendly Fraud' and Its Impact on Merchants

This chapter examines the phenomenon of chargebacks, revealing that 75% are attributed to 'friendly fraud'—a misleading term for individuals exploiting the system. It discusses the implications for merchants who face financial losses due to manipulated banking procedures and the challenges of navigating chargeback reversals.

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