You have to give them a vision, and people head toward that vision. If we're not telling people what your life will look like if you do business with us, they're not going to dobusiness with us. And it's one of the most important things in the whole framework. Think about booking dot om, right? Booking dot com competed with travel cityexactly. They did it instantly by only hitting that one drum: success, success, success.
This week my new book Building a StoryBrand is out! If you’ve been wanting to clarify your message pick it up today at Amazon or Barnes and Noble!
That said, if you don’t want to order it because reading hurts your brain, there’s a distant, distant second option I recommend. And that’s to listen to this week’s podcast because this week, J.J. and I shamelessly plug the book by going through it point by point. It’s like the audiobook but with a laugh track!
The main reason I wrote the book is because I wanted to make marketing easy and I believe it accomplishes that task.
To get the best points, though, you’ll have to buy the book to get. I’m no dummy. Anyway, I hope you read these ideas, apply them and make loads of money. And I hope they make you want to buy the book to make even more.
http://buildingastorybrand.com/65