Exploring the importance of clarity and simplicity in strategic planning, this chapter emphasizes the need for a clear and understandable strategy as a filter for decision-making and empowering employees. Using Southwest Airlines as an example, it illustrates the power of aligning daily actions with company goals through strategic empowerment, even if it means prioritizing strategy over immediate financial gains.
Your organization's strategy should be simple and usable. Chris joins Pat and Cody to demystify "strategy". They share examples of companies who get it right and provide a framework for developing three strategic filters that should provide the context for all decision-making.