Future of Protein Production 2024
The Plantbased Business Hour
00:00
Navigating the Shift to High-Value Proteins
This chapter examines a company's transition from producing cell-based milk to focusing on lactoferrin, a high-value protein, highlighting the financial benefits of such a pivot. The discussion covers the importance of profitability in the alternative protein sector and how startups can strategically source proteins from byproducts to enhance their sustainability and attractiveness to investors. Additionally, it addresses the evolving investor landscape and the need for companies to demonstrate viable growth and fiscal responsibility amidst competition and economic challenges.
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