Most gym owners don’t fail because of training; they fail because they don’t understand business. Joe Riggio of Business of Strength sits down with John to break down why equipment-heavy gyms bleed cash, and how small, efficient boutique gyms with clear pricing, strong marketing, and the right location consistently outperform the competition. They dive into real sales strategy, the power of in-person community, and why investing in mentorship beats lurking online. If you’re serious about building a profitable gym, this conversation is your blueprint.

Are you a fighter & grappler? Crafted to complement your existing combat training, max out your strength, skill and conditioning so you can master the mat, hit them so it hurts, and return home a hero. START TODAY

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S35 E3: The Assignment | Allison after NXIVM

Allison after NXIVM from Uncover

Meditating on Keith and Psychological Control

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