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This Music Publicist Has Upended the Entire PR Model
The New Music Business with Ari Herstand
How Indipitching Can Help You Reach Your Goals
"I changed the system from being massive pitching and like blasting to be all personalized emailing, right? So if somebody comes to me and they want the first package, I might send three to five emails," he said. "And usually it's pretty close to what I say."
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