New Books in Business, Management, and Marketing cover image

Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)

New Books in Business, Management, and Marketing

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Paradox Thinking and Paradox Theory

Marianne Williamson: In the business context, we're always talking about these dyads. And I think a skeptic would read your book and say, wait, she's saying, we can have it all. But indeed, that notion of the interdependence of these approaches is written about within the scholarship for sure. She says there are two undercurrents to paradoxical thinking; one is that the inherent world is, in fact, paradoxical.

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