E-Commerce Giants: Amazon vs. Walmart

This chapter explores the competitive dynamics between Amazon and Walmart, focusing on strategies that Walmart could implement to attract third-party sellers. It examines consumer preferences favoring Amazon and the impact of marketing on product visibility, especially regarding badges like 'best seller' and 'Amazon's choice.' The discussion also highlights the importance of brand creation, product innovation, and the balance between selling on Amazon versus maintaining a direct-to-consumer approach.