This chapter explores the role of clothing and fashion in shaping our identity, emotions, and interactions. It discusses the psychological processes behind using clothing and makeup to improve mood, the concept of clothes cognition, and the influence of clothing beliefs on behavior. It also delves into the psychology of fashion, including our tendency to seek out new clothes and the forces that keep us tied to it.
Fashion can embody a lot: status, identity, belonging...
A great outfit makes us feel confident, but the fashion industry can be harmful to our self esteem.
So what does fashion say about us? And why as humans do we even care about clothes?