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3min chapter
The Art & Science of Account Management, With Peter Levitan
The Agency Profit Podcast
The Importance of Time Tracking Data
A lot of people immediately conflate that as meeting billing by the hour and those are not the same thing I'll remind everyone tracking and measuring time is a completely separate exercise from how you build clients. Time tracking data can help you figure out why and where there's an excess amount of time or resources going to a place where you're not being compensated for it so yeah I know we you probably get as much pushback as I do on time tracking for very legitimate reasons cultural implicationsPeople don't like it of course people shouldn't like it but a lot of times it's also not being done very well or for the right reasons which is leading to a lot of these misconceptions around time tracking.
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