Retention - How Do You Grab Attention?

The first place that you have to start is identifying the patterns. Most people will just start creating content or messages without even understanding what works and what doesn't work. The retention part, one of the tools that we found very effective in that is narrative story telling. If you start something from a story base, people want to see what happens at the end of that story. And thus it increases the overall retention of people sticking with that piece of content.