What we learned from 4200 Walmart stores, doubling our team, and acquiring a new brand
Chew on This - Digestable DTC Content
Introduction
The hosts discuss their decision to acquire Coffee Over Cardio rather than starting a new brand, highlighting the benefits of leveraging their existing infrastructure and the strong community and brand presence Coffee Over Cardio already has.
In this bonus episode, Chew On This is expanding its offerings beyond being just a podcast. The team discusses the recent acquisition of Coffee Over Cardio, a brand focused on wellness with a coffee-first approach. This acquisition allows Chew On This to integrate Coffee Over Cardio into its existing infrastructure, improving efficiencies. The team is excited about starting fresh with this new venture and intends to have fun with it. They also provide insights into starting a brand with a strong performance side, analyzing data to make cost-effective decisions, and implementing server-side tracking for more accurate measurement. Additionally, the team emphasizes the importance of customer service and automation for a seamless customer experience. Overall, Chew On This is committed to providing a seamless customer experience and driving the success of their brand. Highlights: 0:01 - Chew On This has expanded from a podcast into a newsletter, podcast dinners, and more. 0:45 - The acquisition of Coffee Over Cardio and its wellness approach is an exciting development. 1:23 - The team discusses the thought process behind the acquisition and the benefits it brings. 3:05 - The existing infrastructure will be integrated with Coffee Over Cardio, creating efficiencies. 4:01 - The team is excited about starting from the beginning and having fun with this new venture. 5:02 - The discussion turns to the importance of starting a brand with a strong performance side. 7:04 - Tips and insights are shared on how to analyze data and make cost-effective decisions. 9:02 - The team plans to focus on cost caps and efficient spending to avoid wasting money. 11:02 - The importance of server-side tracking and data analysis is discussed. 14:03 - The team shares plans to improve the brand's creative assets and tighten up design principles. 17:01 - A strong focus on customer service and automation is considered essential for growth. 20:02 - The team discusses the use of AI in automating processes and improving efficiencies. 20:23 - Implementing server-side tracking for more accurate measurement. 22:05 - The team emphasizes the importance of customer service and automation for a seamless customer experience. 24:00 - Discussing the limitations of email and SMS marketing and the potential benefits of push notifications. 28:09 - Integrating Power store and utilizing its customizable features. 34:17 - Discussing the benefits of having an app for better customer engagement and increased customer lifetime value. 38:10 - Excitement about working closer with SAS tools and partners. 40:35 - Achieving better efficiency and cost-effectiveness in advertising through testing and optimization. 41:51 - Implementing A/B testing on checkout pages and utilizing tools like Gorgeous and Reviews.io for enhanced customer experience. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc
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