5min chapter

The Jordan B. Peterson Podcast cover image

Risk Being a Fool: A 12 Rules for Life Lecture

The Jordan B. Peterson Podcast

CHAPTER

The Relationship Between Social Status and Price

The part of your brain that processes social status also processes rank ordering. Rich, high status people get the most valuable things, right? So there's a very tight relationship between social status and value. Would you rather be rich or know how to generate money? Now this is a tough one.

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