#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)
The Measure Pod
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Is There a Trade Secret in Product Analytics?
When it comes to marketing analytics, specifically, a lot of it is about the technology. So how does that work? How do you approach that? Obviously, we're not asking for any kind of trade secrets here. The mindset that we've adopted, because it's worked at every other company I've worked at, is a systems thinking approach. You don't know how your system is performing unless you can measure it.
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