Signifier Vs. Sign (Aphorism 4)
Why Theory
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The Starbux Cup, I'm Not Getting the Star Bux Cup, You're Not?
"It doesn't matter how much that has to do with, like, literally being like, representative of actual reality," he says. "Why would anyone want that as your signifier? Nobody would." But if you're getting drunken doughnuts and not the star bux cup in the hand, it wouldn't really be a signification for you,. He continues: "I just, i don't like, it doesn't matter...i'm teterned about curor ethicality".
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