How He Built A $100M/ Year Business From His Garage (Ryan Duey)
Brandfathers
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Branding and Marketing Strategies in Wellness
This chapter explores the branding process for a new wellness product, emphasizing aesthetic design and founder-led social media strategies. The speakers share their experiences with influencer partnerships, the impact of Shark Tank, and the evolution of their marketing approaches. Key insights include the importance of authentic relationships, targeted marketing, and leveraging storytelling for brand growth.
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